JD Sports brand profile in the UK 2022
When it comes to sports and outdoor online shop users, brand awareness of JD Sports is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is JD Sports in the UK?
In total, 51% of UK sports and outdoor online shop users say they like JD Sports. However, in actuality, among the 94% of UK respondents who know JD Sports, 54% of people like the brand.
What is the usage share of JD Sports in the UK?
All in all, 39% of sports and outdoor online shop users in the UK use JD Sports. That means, of the 94% who know the brand, 41% use them.
How loyal are the customers of JD Sports?
Around 33% of sports and outdoor online shop users in the UK say they are likely to use JD Sports again. Set in relation to the 39% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around JD Sports in the UK?
In July 2022, about 31% of UK sports and outdoor online shop users had heard about JD Sports in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around JD Sports in the UK.
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