U.S.: cosmetics market segment revenue 2021

In 2021, the revenue of the U.S. cosmetics markets lay at 14.8 billion U.S. dollars. The strongest segment that year was face cosmetics with a revenue of around 5.1 billion dollars, followed by the eye cosmetics segment. The natural cosmetics market in comparison generated an annual revenue of 1.5 billion U.S. dollars.

Revenue of the cosmetics market in the United States in 2021, by segment (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
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Supplementary notes

Data provided by Statista Market Outlooks are estimates

The Cosmetics segment covers decorative cosmetics for the face, lips, eyes, nails and natural cosmetics. Excluded are products applied to the skin for cleansing and care. Cosmetics includes products such as makeup, lipsticks, mascara and nail polishes.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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