In 2020, the revenue of the U.S. cosmetics markets decreased to 16.2 billion U.S. dollars. The strongest segment that year was face cosmetics with a revenue of around 5.7 billion dollars, followed by the eye cosmetics segment. The Statista Consumer Market Outlook estimates that revenue across all segments will continue to increase. The lip cosmetic market for example is estimated to grow from its 2020 revenue of 3.2 billion U.S dollars to 4.2 billion in 2025.
Revenue of the cosmetics market in the United States in 2020, by segment
(in million U.S. dollars)
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Revenue in million U.S. dollars
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The Cosmetics segment covers decorative cosmetics for the face, lips, eyes, nails and natural cosmetics. Excluded are products applied to the skin for cleansing and care. Cosmetics includes products such as makeup, lipsticks, mascara and nail polishes.
All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.
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Statista. (October 27, 2021). Revenue of the cosmetics market in the United States in 2020, by segment (in million U.S. dollars) [Graph]. In Statista. Retrieved January 25, 2022, from https://www.statista.com/forecasts/1272324/united-states-revenue-cosmetics-market
Statista. "Revenue of the cosmetics market in the United States in 2020, by segment (in million U.S. dollars)." Chart. October 27, 2021. Statista. Accessed January 25, 2022. https://www.statista.com/forecasts/1272324/united-states-revenue-cosmetics-market
Statista. (2021). Revenue of the cosmetics market in the United States in 2020, by segment (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 25, 2022. https://www.statista.com/forecasts/1272324/united-states-revenue-cosmetics-market
Statista. "Revenue of The Cosmetics Market in The United States in 2020, by Segment (in Million U.S. Dollars)." Statista, Statista Inc., 27 Oct 2021, https://www.statista.com/forecasts/1272324/united-states-revenue-cosmetics-market
Statista, Revenue of the cosmetics market in the United States in 2020, by segment (in million U.S. dollars) Statista, https://www.statista.com/forecasts/1272324/united-states-revenue-cosmetics-market (last visited January 25, 2022)
