Coty Inc. - Statistics & Facts

Published by M. Shahbandeh, Jul 31, 2018
Since the founding of Coty, Inc. in Paris in 1904, the company has used the power of fragrance to grow into one of the world’s leading beauty companies. Now primarily based in New York, Coty ranked 14th in regards to revenue of the leading beauty manufacturers worldwide in 2015. As mentioned, Coty Inc. gained prominence in the beauty industry through a strong presence in the fragrance section of the market. Using a strategy of collaboration with other well known brands such as Adidas and Calvin Klein, Coty Inc. has a solidified a place in a market segment which generated over 46 billion dollars in worldwide sales in 2015.

However, diversification is also present in the Coty Inc. market strategy, giving it access to a broader sales base. For example, Cover Girl Lash Blast, one of Coty’s brands, was the second highest selling mascara brand in U.S. drugstores in 2014. Cover girl products also featured in the leading foundation brands in the United States in 2016, representing diversity not only between brands but within brands as well.

The popularity and reputation of Coty’s brands has lead to impressive total revenue figures for the corporation. However, the net revenue of Coty Inc. worldwide has seen a slight decline in recent years. From nearly 4.65 billion USD in 2013, net revenues fell to around 7.65 billion in 2017. While not catastrophic by any means, the downturn in revenue also resulted in a similar decline in the firm’s annual gross profits.

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Coty Inc.

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