U.S.: whisky revenue growth 2019-2028

The revenue change in the 'Whisky' segment of the alcoholic drinks market in the United States was forecast to increase between 2024 and 2028 by in total 0.1 percentage points. This overall increase does not happen continuously, notably not in 2027. The indicator is estimated to amount to 3.39 percent in 2028.

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Revenue growth of the whisky market in the United States from 2019 to 2028

Characteristic	Revenue change
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Whisky (in the U.S. and Ireland: Whiskey) is a distilled alcoholic beverage derived from fermented grains that has been aged in wooden casks for a duration of a minimum of three years. When it comes to the alcohol content of whisky, it usually holds at least 40% alcohol by volume (ABV).

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to the whole population.

The market only covers at-home sales (e.g., sales via supermarkets, hypermarkets, convenience stores). Out-of-home sales (e.g., sales in hotels, restaurants, bars) are only shown as a separate box in the aggregated Alcoholic Drinks market. All prices include all sales and consumption taxes and are valued at consumer prices.

Key players include Diageo (Johnnie Walker, Crown Royal), Pernod Ricard, Brown-Forman (Jack Daniel's), and Beam Suntory (Jim Bean).

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