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Vodka Industry- Statistics & Facts

Vodka is a distilled alcoholic beverage comprised primarily of water and ethanol. Vodka is traditionally produced by distilling fermented cereal grains such as sorghum, corn, rye or wheat through extensive use of filtration. It can also be made from potatoes, molasses, or soybeans and some modern vodka brands come with fruit or sugar flavorings. Vodka can be drunk neat, mixed or served chilled with ice. Vodka is also popularly used in cocktails and mixed drinks such as martinis, cosmopolitans, vodka tonics, and screwdrivers. There is very little available historical material pertaining to the origins of vodka, but the earliest recorded use dates back to the early Middle-Ages in Poland where it was traditionally used as medicine.

World market

The global market for vodka was worth about 39 billion U.S. dollars in 2020, down 15 percent compared to 2019. Smirnoff is currently the world’s leading vodka brand with sales volume of about 23 million 9 liter cases in 2020. Founded in Moscow in 1864, Smirnoff is produced by the British company Diageo, which is also the leading vodka supplier in the U.S., accounting for a 14 percent share of vodka sales volume in 2020.

U.S. market

Vodka generates the largest sales volume within the U.S. spirits industry, with 2020 sales amounting to about 77 million 9-liter cases. In the same year, retail sales stood at roughly 26.6 billion dollars. The volume of vodka imported into the United States declined to around 39.3 million proof gallons while exports grew to 3.74 million gallons. Smirnoff is the second leading vodka brand in the United States, accounting for an 11 percent share of vodka volume sales in 2020. That year, Tito's Handmade Vodka had a slightly greater market share at 13 percent.

Interesting statistics

In the following 4 chapters, you will quickly find the 26 most important statistics relating to "Vodka Industry".


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