U.S. sales volume of whiskey 2010-2020

In 2020, the sales volume of whiskey in the United States amounted to 73 million 9 liter cases. The number of cases sold has increased with each consecutive year since 2010.

Straight vs. blended whiskey

In 2019, retail dollar sales of straight American whiskey in the United States amounted to approximately 10.3 billion U.S. dollars, while retail sales of blended American whiskey exceeded the one-billion-dollar mark. Blended whiskey is a mixture that can include various other ingredients, colorings, etc., but must contain a minimum of 20 percent whiskey. A straight whiskey does not contain many modifications, and the distilled beverage cannot exceed the 80 percent alcohol by volume (abv) limit.

Whiskey introductions

In 2019, over 100 new American whiskey products was introduced on the U.S. market. The number of U.S. whiskeys being introduced has grown significantly since 2016. The United States also saw the arrival of 14 products from the Irish whiskey category in 2019.