U.S. sales volume of whiskey 2010-2021

In 2021, the sales volume of whiskey in the United States amounted to 76 million 9 liter cases. The number of cases sold has increased with each consecutive year since 2010.

Straight vs. blended whiskey

In 2020, retail dollar sales of straight American whiskey in the United States amounted to approximately 9.4 billion U.S. dollars, while retail sales of blended American whiskey exceeded the one-billion-dollar mark. Blended whiskey is a mixture that can include various other ingredients, colorings, etc., but must contain a minimum of 20 percent whiskey. A straight whiskey does not contain many modifications, and the distilled beverage cannot exceed the 80 percent alcohol by volume (abv) limit.

Whiskey introductions

In 2020,137 new American whiskey products was introduced on the U.S. market. The number of U.S. whiskeys being introduced has grown significantly since 2016. The United States also saw the arrival of seven products from the Irish whiskey category in 2020.