Whiskey Industry- Statistics & Facts

Whiskey is an alcoholic beverage that is distilled through the use of fermented grain mash from either—or a combination of—malted barley, corn, rye, or wheat. It is then left to age in wooden casks afterwards. The origins of whiskey distillation can be traced back to 2000 BC Mesopotamia, way before it gained worldwide prominence after the 15th century.

Whiskey is a strictly regulated spirit worldwide and may differ in base product, alcoholic content, and quality according to region. France leads in worldwide per capita whiskey consumption with the United States placed in third. The number of whiskey consumers in the U.S. (within the last 30 days) during the spring of 2017 amounted to around 38.72 million.

American whiskey is typically distilled from fermented mash of cereal grain and comprise of different types such as: bourbon, corn, malt, rye, and wheat whiskey. The leading U.S. whiskey brand is Jack Daniel’s Tennessee Whiskey. Jack Daniels records annual sales of over 233 million U.S. dollars and accounted for approximately 10.29% of the U.S. market share in 2017. Other popular whiskey brands in the U.S. include: Fireball, Crown Royal, Jim Beam, and Jameson Irish Whiskey. In 2016, whiskey sales volume in the United States amounted to over 61 million 9 liter cases and in the U.S. spirit industry, sales volume of whiskey is second only to that of vodka.

Scotch and Irish whiskey are arguably the most historically notable whiskeys worldwide. In contrast, the top selling whiskey worldwide is Officer's Choice, an Indian brand. Other leading brands worldwide include: McDowell’s No.1, Johnny Walker, Imperial Blue, and Old Tavern.

Interesting statistics

In the following 5 chapters, you will quickly find the 48 most important statistics relating to "Whiskey Industry".

Whiskey industry in the U.S.

Dossier on the topic

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Important key figures

The most important key figures provide you with a compact summary of the topic of "Whiskey Industry" and take you straight to the corresponding statistics.

Brand sales

Advertising

Consumption

Interesting Statista reports

Statista Toplist
Statista Industry Report - NAICS Code 3121
Statista Consumer Market Outlook - Segment Report

Infographics on the topic

Whiskey Industry Infographic - National Bourbon Day by the Numbers

Other studies on the topic

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