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Whiskey Industry- Statistics & Facts

Whiskey is an alcoholic beverage that is distilled through the use of fermented grain mash from either—or a combination of—malted barley, corn, rye, or wheat. It is then left to age in wooden casks afterwards. The origins of whiskey distillation can be traced back to 2000 BC Mesopotamia, way before it gained worldwide prominence after the 15th century.

Whiskey is a strictly regulated spirit worldwide and may differ in base product, alcoholic content, and quality according to region. France leads in worldwide per capita whiskey consumption with the United States placed in third. American whiskey is typically distilled from fermented mash of cereal grain and comprise of different types such as: bourbon, corn, malt, rye, and wheat whiskey. The leading U.S. whiskey brand is Jack Daniel’s Tennessee Whiskey. Jack Daniels records annual sales of over 317 million U.S. dollars in 2019, positioning itself amongst the leading straight whiskey brands in the United States, accounting for 21.2 percent of the sales volume share in that market. Other popular whiskey brands in the U.S. include: Fireball, Crown Royal, Jim Beam, and Jameson Irish Whiskey. In 2019, whiskey sales volume in the United States amounted to over 69 million 9 liter cases and in the U.S. spirit industry, sales volume of whiskey is second only to that of vodka.

Scotch and Irish whiskey are arguably the most historically notable whiskeys worldwide. In contrast, the top selling whiskey worldwide is Officer's Choice, an Indian brand. Other leading brands worldwide include: McDowell’s No.1, Johnny Walker, Imperial Blue, and Old Tavern.

Interesting statistics

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Whiskey industry in the U.S.

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Key figures

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Brand sales



Interesting Statista reports

  • Statista Toplist
  • Statista Industry Report - NAICS Code 312
  • Statista Consumer Market Outlook - Segment Report


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