Whiskey Industry- Statistics & Facts

Whiskey is a strictly regulated spirit worldwide and may differ in base product, alcoholic content, and quality according to region. France leads in worldwide per capita whiskey consumption with the United States placed in third. The number of whiskey consumers in the U.S. (within the last 30 days) during the spring of 2017 amounted to around 38.72 million.

American whiskey is typically distilled from fermented mash of cereal grain and comprise of different types such as: bourbon, corn, malt, rye, and wheat whiskey. The leading U.S. whiskey brand is Jack Daniel’s Tennessee Whiskey. Jack Daniels records annual sales of over 233 million U.S. dollars and accounted for approximately 10.29% of the U.S. market share in 2017. Other popular whiskey brands in the U.S. include: Fireball, Crown Royal, Jim Beam, and Jameson Irish Whiskey. In 2016, whiskey sales volume in the United States amounted to over 61 million 9 liter cases and in the U.S. spirit industry, sales volume of whiskey is second only to that of vodka.

Scotch and Irish whiskey are arguably the most historically notable whiskeys worldwide. In contrast, the top selling whiskey worldwide is Officer's Choice, an Indian brand. Other leading brands worldwide include: McDowell’s No.1, Johnny Walker, Imperial Blue, and Old Tavern.

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