baur brand profile in Germany 2022
When it comes to fashion online shop users, brand awareness of baur is at 66% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is baur in Germany?
In total, 11% of German fashion online shop users say they like baur. However, in actuality, among the 66% of German respondents who know baur, 17% of people like the brand.
What is the usage share of baur in Germany?
All in all, 7% of fashion online shop users in Germany use baur. That means, of the 66% who know the brand, 11% use them.
How loyal are the customers of baur?
Around 5% of fashion online shop users in Germany say they are likely to use baur again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around baur in Germany?
In July 2022, about 7% of German fashion online shop users had heard about baur in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around baur in Germany.
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