Zalando: active customers 2014-2021

Zalando’s active customer count has never been higher than it was in the second quarter of 2021. The Berlin-based online fashion retailer had 44.5 million customers who have placed an order through Zalando’s website. Since the first quarter of the year, Zalando increased its base by adding almost three million active customers.

Heavy online traffic

Similarly, average visits to Zalando’s website have shown a dramatic rise since the last quarter of 2018. While in the first half of 2018 Zalando’s website visitor numbers fared around 700 million, by the end of the second quarter of 2021 Zalando’s online traffic neared 1.7 billion online visits.

Incremental revenue growth

In the fashion segment, Zalando figures as the most popular online store among German consumers. In addition to the DACH region, Germany’s beloved e-retailer is also active in 17 different European countries. From these operations, Zalando generated ever-growing annual revenue since its foundation in 2008.