Zalando: active customers 2014-2019

Zalando’s active customer count has never been higher than it was in the fourth quarter of 2019. The Berlin-based online fashion retailer had 31 million customers who have placed an order through Zalando’s website in the last twelve months running up to December 31, 2019. Since the first quarter of the year, Zalando increased its base by adding almost three million active customers.

Heavy online traffic

Similarly, average visits to Zalando’s website have shown a dramatic rise since the last quarter of 2018. While throughout most of 2018 Zalando’s website visitor numbers fared around 700 million, between September and December 2018, Zalando’s online traffic reached 960 million. This was only slightly lower in the following quarter, but still well over 900 million.

Incremental revenue growth

In the fashion segment, Zalando figures as the most popular online store among German consumers. In addition to the DACH region, Germany’s beloved e-retailer is also active in 17 different European countries. From these operations, Zalando generated ever-growing annual revenue since its foundation in 2008.

Number of active Zalando customers from 1st quarter 2014 to 4th quarter 2019

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Release date

February 2020


Austria, Europe, Germany, Switzerland

Survey time period

1st quarter 2014 to 4th quarter 2019

Supplementary notes

Active Customers are defined by the source as the number of customers placing at least one order in last twelve months in the measurement period irrespective of cancellations or returns.

Figures for quarters prior to Q4/2019 are taken from the previous reports also published by Zalando.

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Statistics on "Fashion e-commerce in the United States"

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