Zalando: active buyers 2022

Zalando’s active customer count has never been higher than it was in the third quarter of 2022. The Berlin-based online fashion retailer had 50.2 million customers who have placed an order through Zalando’s website. Since the first quarter of the year, Zalando increased its base by adding almost 1.4 million active customers.

Heavy online traffic

Similarly, average visits to Zalando’s website have shown a dramatic rise since the last quarter of 2018. While in the first half of 2018 Zalando’s website visitor numbers fared around 700 million, by the end of the second quarter of 2021 Zalando’s online traffic neared 1.7 billion online visits.

Incremental revenue growth

In the fashion segment, Zalando figures as the most popular online store among German consumers. In addition to the DACH region, Germany’s beloved e-retailer is also active in 17 different European countries. From these operations, Zalando generated ever-growing annual revenue since its foundation in 2008.

Number of active Zalando customers from 1st quarter 2014 to 3rd quarter 2022 (in millions)

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Release date

November 2022

More information

Region

Austria, Europe, Germany, Switzerland

Survey time period

Q1 2014 to Q3 2022

Supplementary notes

Active Customers are defined by the source as the number of customers placing at least one order in last twelve months in the measurement period irrespective of cancellations or returns.

Figures for quarters prior to Q3/2020 are taken from the previous reports also published by Zalando.

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