Zalando: active buyers 2024

Zalando’s active customer count has never been higher than it was in the first quarter of 2023. That quarter, the Berlin-based online fashion retailer had 51.2 million customers who placed an order through Zalando’s website. However, there was a slight decrease in the number of active Zalando users during the third quarter of 2023, resulting in a total of 49.8 million users by the second quarter of 2024.

Heavy online traffic

Similarly, average visits to Zalando’s website have shown a dramatic rise since the last quarter of 2018. While in the first half of 2018 Zalando’s website visitor numbers fared around 700 million, by the end of the second quarter of 2021 Zalando’s online traffic neared 1.7 billion online visits.

Incremental revenue growth

In the fashion segment, Zalando figures as the most popular online store among German consumers. In addition to the DACH region, Germany’s beloved e-retailer is also active in 17 different European countries. From these operations, Zalando generated ever-growing annual revenue since its foundation in 2008.

Number of active Zalando customers from 1st quarter 2014 to 2nd quarter 2024 (in millions)

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Release date

October 2024

More information

Region

Austria, Europe, Germany, Switzerland

Survey time period

Q1 2014 to Q2 2024

Supplementary notes

Active Customers are defined by the source as the number of customers placing at least one order in last twelve months in the measurement period irrespective of cancellations or returns.

Figures for quarters prior to Q2/2024 are taken from the previous reports also published by Zalando.

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