Tugba Sabanoglu
Research expert covering retail & e-commerce in the UK & Europe
Get in touch with us nowZalando: active customers 2014-2020
Zalando’s active customer count has never been higher than it was in the second quarter of 2020. The Berlin-based online fashion retailer had 34.1 million customers who have placed an order through Zalando’s website in the last twelve months running up to June 30, 2020. Since the first quarter of the year, Zalando increased its base by adding more than two million active customers.
Similarly, average visits to Zalando’s website have shown a dramatic rise since the last quarter of 2018. While in the first half of 2018 Zalando’s website visitor numbers fared around 700 million, by the end of the third quarter of 2019 Zalando’s online traffic went over the one billion mark.
In the fashion segment, Zalando figures as the most popular online store among German consumers. In addition to the DACH region, Germany’s beloved e-retailer is also active in 17 different European countries. From these operations, Zalando generated ever-growing annual revenue since its foundation in 2008.
Heavy online traffic
Similarly, average visits to Zalando’s website have shown a dramatic rise since the last quarter of 2018. While in the first half of 2018 Zalando’s website visitor numbers fared around 700 million, by the end of the third quarter of 2019 Zalando’s online traffic went over the one billion mark.
Incremental revenue growth
In the fashion segment, Zalando figures as the most popular online store among German consumers. In addition to the DACH region, Germany’s beloved e-retailer is also active in 17 different European countries. From these operations, Zalando generated ever-growing annual revenue since its foundation in 2008.
