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Zalando: active customers 2014-2020

Zalando’s active customer count has never been higher than it was in the second quarter of 2020. The Berlin-based online fashion retailer had 34.1 million customers who have placed an order through Zalando’s website in the last twelve months running up to June 30, 2020. Since the first quarter of the year, Zalando increased its base by adding more than two million active customers.

Heavy online traffic

Similarly, average visits to Zalando’s website have shown a dramatic rise since the last quarter of 2018. While in the first half of 2018 Zalando’s website visitor numbers fared around 700 million, by the end of the third quarter of 2019 Zalando’s online traffic went over the one billion mark.

Incremental revenue growth

In the fashion segment, Zalando figures as the most popular online store among German consumers. In addition to the DACH region, Germany’s beloved e-retailer is also active in 17 different European countries. From these operations, Zalando generated ever-growing annual revenue since its foundation in 2008.

Number of active Zalando customers from 1st quarter 2014 to 2nd quarter 2020

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Release date

August 2020


Austria, Europe, Germany, Switzerland

Survey time period

1st quarter 2014 to 2nd quarter 2020

Supplementary notes

Active Customers are defined by the source as the number of customers placing at least one order in last twelve months in the measurement period irrespective of cancellations or returns.

Figures for quarters prior to Q1/2020 are taken from the previous reports also published by Zalando.

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