Zalando: active customers 2014-2023

Number of active Zalando customers from 1st quarter 2014 to 3rd quarter 2023

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Release date

November 2023


Austria, Europe, Germany, Switzerland

Survey time period

Q1 2014 to Q3 2023

Supplementary notes

Active Customers are defined by the source as the number of customers placing at least one order in last twelve months in the measurement period irrespective of cancellations or returns.

Figures for quarters prior to Q3/2023 are taken from the previous reports also published by Zalando.

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