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Most popular brands among women in Germany 2014

What is your absolute favorite brand?

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Release date

October 2014



Survey time period

4 August 2014 to 29 August 2014

Number of respondents

957 women who stated to have a favorite brand

Age group

14 years and older

Special properties

only one response possible

Supplementary notes

This question was phrased by the source as follows: "Some brands are more likeable than others. Some people even have a favorite brand. Regardless of the product category: which brand do you find especially likeable or attractive? What is your absolute favorite brand?"
(original German question: "Manche Marken sind einem ja sympathischer, andere weniger. Und manche Menschen haben ja sogar eine eigene Lieblingsmarke. Einmal unabhängig von der Produktkategorie: Welche Marke finden Sie besonders sympathisch und ansprechend? Was ist Ihre absolute Lieblingsmarke?")

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