Revenue of juice market in Denmark 2021, by segment

Data provided by Statista Market Outlooks are estimates

This segment consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. Fruit nectars with limited fruit content and juice-based soft drinks are not included here. The segment is divided into Orange, Apple, Grapefruit, Grape, Pineapple Juice and a final segment for all other fruit and vegetable juices, including mixtures.

Prominent brand manufacturers of fruit juices are the Coca-Cola Corporation (e.g. Innocent), PepsiCo (e.g. Tropicana), and Del Monte.

The market for Non-Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years. The price per unit always references liters as a base unit. One liter of Juice roughly equals 3 to 5 servings (of 0.33 or 0.2 liters each).

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.