Per capita energy drinks market volume worldwide 2023, by country

Per-capita volume sales in the energy drinks market worldwide, by country in 2023

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Supplementary notes

Data provided by Statista Market Insights are estimates.


The Energy & Sports Drinks market includes energy drinks and sports drinks. Energy drinks are a type of beverage containing stimulant compounds, which are marketed as providing functional benefits such as mental and physical stimulation. The functionality of an energy drink is typically obtained from ingredients such as caffeine, taurine, and glucose. Coffee, tea, and other naturally caffeinated drinks, as well as caffeinated soft drinks such as cola, are not considered energy drinks. Sports drinks are functional beverages specifically designed to help athletes and other active people replace water, electrolytes, and energy before, during, and after exercise.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include Red Bull, Monster, and Rockstar.

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