Costco brand profile in the UK 2022
When it comes to online grocery delivery users, brand awareness of Costco is at 71% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Costco in the UK?
In total, 14% of UK online grocery delivery users say they like Costco. However, in actuality, among the 71% of UK respondents who know Costco, 20% of people like the brand.
What is the usage share of Costco in the UK?
All in all, 9% of online grocery delivery users in the UK use Costco. That means, of the 71% who know the brand, 13% use them.
How loyal are the customers of Costco?
Around 6% of online grocery delivery users in the UK say they are likely to use Costco again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Costco in the UK?
In May 2022, about 7% of UK online grocery delivery users had heard about Costco in the media, on social media, or in advertising over the past four weeks. Of the 71% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Costco in the UK.
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