How high is the brand awareness of Twitter in the UK? When it comes to social media users, brand awareness of Twitter is at 93 % in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Twitter in the UK? In total, 33 % of UK social media users say they like Twitter.
What is the usage share of Twitter in the UK? All in all, 35 % of social media users in the UK use Twitter.
How loyal are the users of Twitter? Around 31 % of social media users in the UK say they are likely to use Twitter again.
What's the buzz around Twitter in the UK? In June 2023, about 18 % of UK social media users had heard about Twitter in the media, on social media, or in advertising over the past four weeks.
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Twitter brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023
During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to social media, which of the following brands do you like?"
Brand usage: "When it comes to social media, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to social media, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (September 6, 2023). Twitter brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 14, 2024, from https://www.statista.com/forecasts/1304390/twitter-social-media-brand-profile-in-the-united-kingdom
Statista. "Twitter brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023." Chart. September 6, 2023. Statista. Accessed November 14, 2024. https://www.statista.com/forecasts/1304390/twitter-social-media-brand-profile-in-the-united-kingdom
Statista. (2023). Twitter brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 14, 2024. https://www.statista.com/forecasts/1304390/twitter-social-media-brand-profile-in-the-united-kingdom
Statista. "Twitter Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Social Media Users in The United Kingdom in 2023." Statista, Statista Inc., 6 Sep 2023, https://www.statista.com/forecasts/1304390/twitter-social-media-brand-profile-in-the-united-kingdom
Statista, Twitter brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023 Statista, https://www.statista.com/forecasts/1304390/twitter-social-media-brand-profile-in-the-united-kingdom (last visited November 14, 2024)
Twitter brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023 [Graph], Statista, September 6, 2023. [Online]. Available: https://www.statista.com/forecasts/1304390/twitter-social-media-brand-profile-in-the-united-kingdom