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Social network penetration in the United Kingdom (UK) 2019

YouTube is the most active social network among internet users in the United Kingdom (UK), with 78 percent of people reporting use of the service. Facebook was very close behind, with a rate of 73 percent.

YouTube’s broad audience in the United Kingdom

YouTube reaches a broad audience in the UK, making it an attractive partner for advertisers of almost any product. More than 75 percent of individuals of every income bracket watch YouTube, with the likelihood of watching increasing with the pay-grade. Whether advertising basic items or luxury products, marketers should be able to connect with UK audiences through YouTube. 33 percent of respondents to a survey conducted by We Are Flint report watching videos on YouTube once a day or more.

Facebook in the United Kingdom 

     Facebook enjoys a healthy market position in the UK, holding an estimated  63.88 percent share of the market. The service attracted  36.34 million UK users during April 2019, and Facebook UK Limited  generated 1.27 billion British pounds in revenue  during 2017. The UK division of the company  posted an operating profit of 62.1 million British pounds in 2017. 

Usage penetration rate of social networks among of active internet users in the United Kingdom (UK) as of Q3 2019

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Release date

February 2020


United Kingdom

Survey time period

Q3 2019

Age group

16-64 years

Special properties

Internet Users

Supplementary notes

Penetration figures based on population data from the United Nations and the U.S, Census Bureau.

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Statistics on "Social media usage in the European Union (EU)"

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