As of the third quarter of 2023, WhatsApp was the most active social network among internet users in the United Kingdom (UK), with 79 percent of internet users reporting use of the service. Facebook was very close behind, with a rate of 73 percent, followed by Facebook Messenger with 60.1 percent.
YouTube’s broad audience in the United Kingdom
YouTube reaches a broad audience in the UK, making it an attractive partner for advertisers of almost any product. More than 75 percent of individuals of every income bracket watch YouTube, with the likelihood of watching increasing with the pay-grade. Whether advertising basic items or luxury products, marketers should be able to connect with UK audiences through YouTube. There are almost no people in the UK to not use YouTube at least monthly. According to a survey conducted in the third quarter of 2020, 46 percent of respondents went on YouTube on a daily basis.
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We Are Social, & DataReportal, & Meltwater. (February 22, 2024). Most popular social media platforms in the United Kingdom (UK) as of the third quarter 2023, by usage reach [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/284506/united-kingdom-social-network-penetration/
We Are Social, und DataReportal, und Meltwater. "Most popular social media platforms in the United Kingdom (UK) as of the third quarter 2023, by usage reach." Chart. February 22, 2024. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/284506/united-kingdom-social-network-penetration/
We Are Social, DataReportal, Meltwater. (2024). Most popular social media platforms in the United Kingdom (UK) as of the third quarter 2023, by usage reach. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/284506/united-kingdom-social-network-penetration/
We Are Social, and DataReportal, and Meltwater. "Most Popular Social Media Platforms in The United Kingdom (Uk) as of The Third Quarter 2023, by Usage Reach." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/284506/united-kingdom-social-network-penetration/
We Are Social & DataReportal & Meltwater, Most popular social media platforms in the United Kingdom (UK) as of the third quarter 2023, by usage reach Statista, https://www.statista.com/statistics/284506/united-kingdom-social-network-penetration/ (last visited October 09, 2024)
Most popular social media platforms in the United Kingdom (UK) as of the third quarter 2023, by usage reach [Graph], We Are Social, & DataReportal, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/284506/united-kingdom-social-network-penetration/