Leading social networks by share of visits in the UK as of January 2020

This statistic depicts the leading social media platforms in the United Kingdom (UK) ranked by market share as of January 2020. Data was gathered based on more than 15 billion hits online per month onto more than 2.5 million tracking Statcounter member sites worldwide. In January 2020, Pinterest held approximately 9.14 percent of the social networks market in the United Kingdom. Twitter accounted for approximately 35.71 percent of the social media market in the United Kingdom.
Throughout recent years, Facebook has held a steady dominance over the social network market. The age group with the highest number of Facebook users in the United Kingdom is 20 to 29 year olds with approximately 5.3 million female and 5.4 million male Facebook users and the total number of Facebook users was forecast to rise to about 41.37 million users by 2021. Further information on social media usage in the UK and Facebook can be found in the Dossier: Facebook in the United Kingdom.

Leading social networks by share of website visits* in the United Kingdom (UK) as of January 2020

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Release date

January 2020


United Kingdom

Survey time period

January 2020

Special properties

includes desktop, mobile, tablet and console use.

Supplementary notes

*StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide.
Remaining percentage points are accounted for by other social networks.

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Statistics on "Social commerce in the United Kingdom (UK)"

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