About This Statistic
This statistic depicts the leading social media platforms in the United Kingdom (UK) ranked by market share as of April 2017. Data was gathered based on more than 15 billion hits online per month onto more than 2.5 million tracking Statcounter member sites worldwide. In January 2017, Pinterest held approximately 7.8 percent of the social networks market in the United Kingdom. Twitter accounted for approximately 12 percent of the social media market in the United Kingdom. Twitter was followed by Pinterest and Tumblr with 2.18 percent market share.
Throughout recent years, Facebook has held a steady dominance over the social network market. The age group with the highest number of Facebook users in the United Kingdom is 20 to 29 year olds with approximately 5.3 million female and 5.4 million male Facebook users and the total number of Facebook users was forecast to rise to about 41.37 million users by 2021. Further information on social media usage in the UK and Facebook can be found in the Dossier: Facebook in the United Kingdom.