The reach in terms of listeners in the 'Traditional Radio Advertising' segment of the advertising market in Hungary was forecast to continuously decrease between 2024 and 2029 by in total 0.1 million users (-1.87 percent). After the ninth consecutive decreasing year, the indicator is estimated to reach 5.29 million users and therefore a new minimum in 2029.
Data provided by Statista Market Insights are estimates.Definition: Traditional Radio Advertising refers to audio advertising on the program service of a terrestrial radio station or network (terrestrial radio broadcasting and satellite radio services in the U.S. and Canada). It also includes direct (local) advertising, in which advertisers reach out to individual stations, as well as indirect (national) advertising, in which advertisers employ media buying agencies to manage their advertising purchases from individual stations.
Additional information: Traditional Radio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (July 22, 2024). Radio advertising reach in Hungary from 2020 to 2029 (in million users) [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/forecasts/1305815/hungary-radio-advertising-listeners
Statista. "Radio advertising reach in Hungary from 2020 to 2029 (in million users)." Chart. July 22, 2024. Statista. Accessed October 06, 2024. https://www.statista.com/forecasts/1305815/hungary-radio-advertising-listeners
Statista. (2024). Radio advertising reach in Hungary from 2020 to 2029 (in million users). Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/forecasts/1305815/hungary-radio-advertising-listeners
Statista. "Radio Advertising Reach in Hungary from 2020 to 2029 (in Million Users)." Statista, Statista Inc., 22 Jul 2024, https://www.statista.com/forecasts/1305815/hungary-radio-advertising-listeners
Statista, Radio advertising reach in Hungary from 2020 to 2029 (in million users) Statista, https://www.statista.com/forecasts/1305815/hungary-radio-advertising-listeners (last visited October 06, 2024)
Radio advertising reach in Hungary from 2020 to 2029 (in million users) [Graph], Statista, July 22, 2024. [Online]. Available: https://www.statista.com/forecasts/1305815/hungary-radio-advertising-listeners