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Per user search engine advertisement spending in Russia 2017-2025

Average search engine advertising (SEA) spending per internet user in Russia from 2017 to 2025

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Supplementary notes

*Data provided by Statista Market Outlook are estimates
Search Advertising, also called search engine advertising (SEA) or paid search advertising, refers to advertisements that are displayed on search result pages above or next to organic search results. These advertisements are usually text-based but can be displayed as images where applicable.
Sponsored links and keyword advertising fall within this category and can be targeted using local or keyword-related factors.
Google Ads is currently the biggest provider of search advertising on the market.
Revenues generated through search engine optimization (SEO) are not included.

All figures are estimate. A detailed methodology can be found in the Statista Advertising and Media Outlook.

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