China: toys & games market revenue share 2017-2025

Revenue of the toys and games market in China was split fairly evenly between the online and offline channels in 2021. By 2025, revenue from the online channel is expected to account for 52.7 percent of all revenue in the market.

Revenue share of the toys & games market in China from 2017 to 2025, by sales channel

Characteristic	Offline	Online
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Supplementary notes

Data provided by Statista Market Outlooks are estimates

The Toys and Games market is constituted by a wide variety of products intended mainly, but not exclusively, for the entertainment of children. The market focuses on traditional segments like dolls, construction sets as well as card games. Board games are excluded. Big brands in this category are Mattel, Lego, Hasbro, MGA Entertainment, etc.

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

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