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Toys & games market revenue share in China 2017-2025

Revenue share of the toys & games market in China from 2017 to 2025, by sales channel

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Supplementary notes

Data provided by Statista Market Outlooks are estimates

The Toys and Games market is constituted by a wide variety of products intended mainly, but not exclusively, for the entertainment of children. The market focuses on traditional segments like dolls, construction sets as well as card games. Board games are excluded. Big brands in this category are Mattel, Lego, Hasbro, MGA Entertainment, etc.

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

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Statistics on " Toy market in China "

Statistics on Toy market in China

Global overview




Toy retail


Pop toys and collectible toys


Consumer behaviors


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