Average amount spent per child on toys by country in 2013 (in U.S. dollars)

Average amount spent on toys per child by country 2013 This graph depicts the average amount spent on toys per child in 2013, by country. In Germany, the average amount spent on toys per child was 336 U.S. dollars in 2013.
Expenditures for toys & games

The global toy market has an estimated size of more than 87 billion U.S. dollars annually, of which about one quarter can be attributed to the North American market.

Most of the goods sold in the U.S. toys and games market are imports. In 2015 alone, the value of imported toys and games products amounted to more than 19 billion U.S. dollars. About 85 percent of all toys imported to the U.S. are from China. The value of toy and games exported from the United States pales in comparison to that of China—in 2015, the customs value of all toys and games products exported from the United States amounted to around 2.48 billion U.S. dollars.
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Amount per child (in U.S. dollars)
United Kingdom438
United States371
France358
Germany336
Russia300
Italy187
Spain176
Amount per child (in U.S. dollars)
United Kingdom438
United States371
France358
Germany336
Russia300
Italy187
Spain176

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Description Source More information
This graph depicts the average amount spent on toys per child in 2013, by country. In Germany, the average amount spent on toys per child was 336 U.S. dollars in 2013.
Expenditures for toys & games

The global toy market has an estimated size of more than 87 billion U.S. dollars annually, of which about one quarter can be attributed to the North American market.

Most of the goods sold in the U.S. toys and games market are imports. In 2015 alone, the value of imported toys and games products amounted to more than 19 billion U.S. dollars. About 85 percent of all toys imported to the U.S. are from China. The value of toy and games exported from the United States pales in comparison to that of China—in 2015, the customs value of all toys and games products exported from the United States amounted to around 2.48 billion U.S. dollars.
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Release date
February 2014
Region
Worldwide
Survey time period
2013
Supplementary notes
Children aged 0 to 11 years.

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Dr. Antonella Mei-Pochtler

Dr. Antonella Mei-Pochtler
Senior Vice President, Boston Consulting Group

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