The displayed data on online grocery & beverage shopping by store brand and generation shows results of the Consumer Insights Global survey conducted in the United Kingdom. As of March 2024, some 44 percent of Gen Z respondents stated that they had ordered groceries, beverages or meal kits online from Asda in the past 12 months. The survey was conducted in 2024, among 2,601 respondents. Access millions of exclusive survey results with Statista Consumer Insights.
Most popular online grocery & beverage shopping store brands in the UK as of March 2024, by generation
Characteristic
IGen / Gen Z (1995-2012)
Millennials / Generation Y (1980-1994)
Generation X (Baby Bust) (1965-1979)
Baby Boomer (1946-1964)
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respondents who ordered groceries or beverages online
Supplementary notes
Multiple answers were possible.
During the survey, the question was phrased as follows: "From which of these providers have you ordered groceries, beverages or meal kits online in the past 12 months?"
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Statista. (April 25, 2024). Most popular online grocery & beverage shopping store brands in the UK as of March 2024, by generation [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/forecasts/1309080/online-grocery-and-beverage-shopping-by-store-brand-in-the-uk-by-generation
Statista. "Most popular online grocery & beverage shopping store brands in the UK as of March 2024, by generation." Chart. April 25, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/forecasts/1309080/online-grocery-and-beverage-shopping-by-store-brand-in-the-uk-by-generation
Statista. (2024). Most popular online grocery & beverage shopping store brands in the UK as of March 2024, by generation. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/forecasts/1309080/online-grocery-and-beverage-shopping-by-store-brand-in-the-uk-by-generation
Statista. "Most Popular Online Grocery & Beverage Shopping Store Brands in The Uk as of March 2024, by Generation." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/forecasts/1309080/online-grocery-and-beverage-shopping-by-store-brand-in-the-uk-by-generation
Statista, Most popular online grocery & beverage shopping store brands in the UK as of March 2024, by generation Statista, https://www.statista.com/forecasts/1309080/online-grocery-and-beverage-shopping-by-store-brand-in-the-uk-by-generation (last visited July 27, 2024)
Most popular online grocery & beverage shopping store brands in the UK as of March 2024, by generation [Graph], Statista, April 25, 2024. [Online]. Available: https://www.statista.com/forecasts/1309080/online-grocery-and-beverage-shopping-by-store-brand-in-the-uk-by-generation