Mexico: fashion e-commerce users by gender 2021

According to the Statista Digital Market Outlook, slightly more than half of fashion e-commerce users in Mexico in 2021 were women at 54.1 percent of the market. The remaining 45.9 percent were male consumers.

Distribution of fashion e-commerce users in Mexico in 2021, by gender

Characteristic	Share of users
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Supplementary notes

The eCommerce market segment Fashion includes the online trade of articles of apparel (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports apparel, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: Toys, Hobby & DIY). Also, the purchase or resale of used apparel articles is not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

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