Mexico: fashion e-commerce users by segment

In 2021, the apparel segment had the greatest number of fashion e-commerce users in Mexico in 2021. Ranked second and third were the footwear and accessory segments with 27.3 and 21.7 million users respectively. According to estimates of the Statista Digital Market Outlook, the number of users across all segments is expected to increase in the coming years.

Number of fashion e-commerce users in Mexico from 2017 to 2025, by segment (in millions)

Characteristic	Apparel	Footwear	Accessories
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Supplementary notes

The eCommerce market segment Fashion includes the online trade of articles of apparel (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports apparel, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: Toys, Hobby & DIY). Also, the purchase or resale of used apparel articles is not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

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