Netflix Games brand profile in the United States 2022
When it comes to video game subscription users, brand awareness of Netflix Games is at 66% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Netflix Games in the United States?
In total, 23% of U.S. video game subscription users say they like Netflix Games. However, in actuality, among the 66% of U.S. respondents who know Netflix Games, 35% of people like the brand.
What is the usage share of Netflix Games in the United States?
All in all, 22% of video game subscription users in the United States use Netflix Games. That means, of the 66% who know the brand, 33% use them.
How loyal are the customers of Netflix Games?
Around 17% of video game subscription users in the United States say they are likely to use Netflix Games again. Set in relation to the 22% usage share of the brand, this means that 77% of their customers show loyalty to the brand.
What's the buzz around Netflix Games in the United States?
In July 2022, about 21% of U.S. video game subscription users had heard about Netflix Games in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Netflix Games in the United States.
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