Agoda brand profile in the United States 2022
When it comes to travel portal users, brand awareness of Agoda is at 28% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Agoda in the United States?
In total, 6% of U.S. travel portal users say they like Agoda. However, in actuality, among the 28% of U.S. respondents who know Agoda, 21% of people like the brand.
What is the usage share of Agoda in the United States?
All in all, 6% of travel portal users in the United States use Agoda. That means, of the 28% who know the brand, 21% use them.
How loyal are the users of Agoda?
Around 5% of travel portal users in the United States say they are likely to use Agoda again. Set in relation to the 6% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Agoda in the United States?
In August 2022, about 8% of U.S. travel portal users had heard about Agoda in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Agoda in the United States.
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