B2B vs B2C brand activation marketing spend in the U.S. 2015

The graph shows brand activation marketing spending in the United States in 2015, by end-user sector. Business-to-consumer marketing generated 332 billion U.S. dollars out of the 561 billion invested in brand activation marketing in the U.S. in 2015.

Brand activation marketing spending in the United States in 2015, by end-user sector

Spending in billion U.S. dollars
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Sources

Release date

April 2016

Region

United States

Survey time period

2015

Supplementary notes

Brand activation includes includes relationship marketing, influencer marketing, promotional marketing, content marketing, experimental marketing and retailer marketing.

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Statistics on "B2B marketing "

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