Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

B2B vs B2C brand activation marketing spend in the U.S. 2015

Brand activation marketing spending in the United States in 2015, by end-user sector (in billion U.S. dollars)

by Statista Research Department, last edited Apr 20, 2016
B2B vs B2C brand activation marketing spend in the U.S. 2015 The graph shows brand activation marketing spending in the United States in 2015, by end-user sector. Business-to-consumer marketing generated 332 billion U.S. dollars out of the 561 billion invested in brand activation marketing in the U.S. in 2015.
Show more

Brand activation marketing spending in the United States in 2015, by end-user sector (in billion U.S. dollars)

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "B2B marketing "
  • Industry overview
The most important statistics
  • Marketing strategies
  • Marketing effectiveness
  • Content marketing
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.