Yeo Valley Organic brand profile in the UK 2022
When it comes to organic food eaters, brand awareness of Yeo Valley Organic is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Yeo Valley Organic in the UK?
In total, 60% of UK organic food eaters say they like Yeo Valley Organic. However, in actuality, among the 87% of UK respondents who know Yeo Valley Organic, 69% of people like the brand.
What is the usage share of Yeo Valley Organic in the UK?
All in all, 62% of organic food eaters in the UK use Yeo Valley Organic. That means, of the 87% who know the brand, 71% use them.
How loyal are the consumers of Yeo Valley Organic?
Around 57% of organic food eaters in the UK say they are likely to use Yeo Valley Organic again. Set in relation to the 62% usage share of the brand, this means that 92% of their consumers show loyalty to the brand.
What's the buzz around Yeo Valley Organic in the UK?
In August 2022, about 25% of UK organic food eaters had heard about Yeo Valley Organic in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Yeo Valley Organic in the UK.
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