Lucozade Energy brand profile in the UK 2023
How high is the brand awareness of Lucozade Energy in the UK?
When it comes to energy drink consumers, brand awareness of Lucozade Energy is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lucozade Energy in the UK?
In total, 63% of UK energy drink consumers say they like Lucozade Energy. However, in actuality, among the 92% of UK respondents who know Lucozade Energy, 68% of people like the brand.
What is the usage share of Lucozade Energy in the UK?
All in all, 61% of energy drink consumers in the UK use Lucozade Energy. That means, of the 92% who know the brand, 66% use them.
How loyal are the consumers of Lucozade Energy?
Around 54% of energy drink consumers in the UK say they are likely to use Lucozade Energy again. Set in relation to the 61% usage share of the brand, this means that 89% of their consumers show loyalty to the brand.
What's the buzz around Lucozade Energy in the UK?
In August 2023, about 30% of UK energy drink consumers had heard about Lucozade Energy in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Lucozade Energy in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to energy drink consumers, brand awareness of Lucozade Energy is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lucozade Energy in the UK?
In total, 63% of UK energy drink consumers say they like Lucozade Energy. However, in actuality, among the 92% of UK respondents who know Lucozade Energy, 68% of people like the brand.
What is the usage share of Lucozade Energy in the UK?
All in all, 61% of energy drink consumers in the UK use Lucozade Energy. That means, of the 92% who know the brand, 66% use them.
How loyal are the consumers of Lucozade Energy?
Around 54% of energy drink consumers in the UK say they are likely to use Lucozade Energy again. Set in relation to the 61% usage share of the brand, this means that 89% of their consumers show loyalty to the brand.
What's the buzz around Lucozade Energy in the UK?
In August 2023, about 30% of UK energy drink consumers had heard about Lucozade Energy in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Lucozade Energy in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
