Most talked about brands among young people in Finland 2017-2018
This statistic shows the result of a survey on the most talked about brands among young people in Finland between 2017 and 2018, by 'word of mouth' score. According to the survey, the furniture retailer IKEA was the most talked about brand among people aged 18 to 34.
The American video-sharing website YouTube ranked second, followed by Lidl, a German supermarket chain. Word-of-mouth marketing (WOM) is an advertising strategy utilized by brands, creating buzz around their product or service.
