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U.S. sales of Monster energy drinks 2015-2019

Sales of Monster energy drinks reached around 1.21 billion U.S. dollars in 2020, an increase of over 228 million U.S. dollars since 2015. Globally, net sales peaked at 3.81 billion dollars in 2018, with even larger growth of 40 percent over the same time period.

Monster Beverage Corp.

Monster energy drinks are marketed by the Monster Beverage Corporation and were first introduced to the market in 2002. In the United States, there are 34 different varieties of Monster branded energy drinks. Monster ties its advertising and image to sports, sponsoring a variety of racing competitions, MMA fighters, Esports competitors, and the X Games.

Energy drink landscape

Monster’s primary rival in the energy drinks category is Red Bull, whose main brand controls 26.4 percent of the market, compared to Monster’s 15.2 percent market share. Both company’s brands occupy eight spots of the top ten top selling energy drinks. In overall sales across all brands, Monster Beverage Corp. is the leading energy drink company in the United States, with 1.18 billion dollars in sales compared to Red Bull North America, Inc.’s 1.16 billion dollars.

Sales of Monster energy drinks in the United States from 2015 to 2019

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Release date

January 2021


United States

Survey time period

2015 to 2020

Special properties

13 weeks ending the Saturday nearest December 25 of each consecutive year

Supplementary notes

Nielsen All Measured Channels (AMC)
Figures have been rounded.
Data prior to 2020 have been taken from previous reports.

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