U.S. sales of Monster energy drinks 2015-2019

Sales of Monster energy drinks reached around 1.14 billion U.S. dollars in 2019, an increase of over 163 million U.S. dollars since 2015. Globally, net sales peaked at 3.81 billion dollars in 2018, with even larger growth of 40 percent over the same time period.

Monster Beverage Corp.

Monster energy drinks are marketed by the Monster Beverage Corporation and were first introduced to the market in 2002. In the United States, there are 34 different varieties of Monster branded energy drinks. Monster ties its advertising and image to sports, sponsoring a variety of racing competitions, MMA fighters, Esports competitors, and the X Games.

Energy drink landscape

Monster’s primary rival in the energy drinks category is Red Bull, whose main brand controls 26.4 percent of the market, compared to Monster’s 15.2 percent market share. Both company’s brands occupy eight spots of the top ten top selling energy drinks. In overall sales across all brands, Monster Beverage Corp. is the leading energy drink company in the United States, with 1.18 billion dollars in sales compared to Red Bull North America, Inc.’s 1.16 billion dollars.

Sales of Monster energy drinks in the United States from 2015 to 2019

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2020


United States

Survey time period

2015 to 2019

Special properties

13 weeks ending the Saturday nearest December 25 of each consecutive year

Supplementary notes

Nielsen All Measured Channels (AMC)
Figures have been rounded.
Data prior to 2019 have been taken from previous reports.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Monster Beverage "

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.