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U.S. sales of Monster energy drinks 2015-2018

Sales of Monster energy drinks in the United States from 2015 to 2018 (in million U.S. dollars)

by Jan Conway, last edited Aug 9, 2019
U.S. sales of Monster energy drinks 2015-2018 Sales of Monster energy drinks have increased for the fourth straight year in the United States. In 2018, sales reached 1.19 billion U.S. dollars, a 21 percent increase from 2015. Globally, net sales peaked at 3.81 billion dollars in 2018, with even larger growth of 40 percent over the same time period.
Monster Beverage Corp.

Monster energy drinks are marketed by the Monster Beverage Corporation and were first introduced to the market in 2002. In the United States, there are 34 different varieties of Monster branded energy drinks. Monster ties its advertising and image to sports, sponsoring a variety of racing competitions, MMA fighters, Esports competitors, and the X Games.

Energy drink landscape

Monster’s primary rival in the energy drinks category is Red Bull, whose main brand controls 26.4 percent of the market, compared to Monster’s 15.2 percent market share. Both company’s brands occupy eight spots of the top ten top selling energy drinks. In overall sales across all brands, Monster Beverage Corp. is the leading energy drink company in the United States, with 1.18 billion dollars in sales compared to Red Bull North America, Inc.’s 1.16 billion dollars.
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Sales of Monster energy drinks in the United States from 2015 to 2018 (in million U.S. dollars)

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