LG brand profile in Germany 2022
When it comes to wearables users, brand awareness of LG is at 88% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LG in Germany?
In total, 20% of German wearables users say they like LG. However, in actuality, among the 88% of German respondents who know LG, 23% of people like the brand.
What is the usage share of LG in Germany?
All in all, 10% of wearables users in Germany use LG. That means, of the 88% who know the brand, 11% use them.
How loyal are the users of LG?
Around 6% of wearables users in Germany say they are likely to use LG again. Set in relation to the 10% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around LG in Germany?
In August 2022, about 15% of German wearables users had heard about LG in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around LG in Germany.
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