Oppo brand profile in the UK 2022
When it comes to wearables users, brand awareness of Oppo is at 43% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Oppo in the UK?
In total, 7% of UK wearables users say they like Oppo. However, in actuality, among the 43% of UK respondents who know Oppo, 16% of people like the brand.
What is the usage share of Oppo in the UK?
All in all, 3% of wearables users in the UK use Oppo. That means, of the 43% who know the brand, 7% use them.
How loyal are the users of Oppo?
Around 2% of wearables users in the UK say they are likely to use Oppo again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Oppo in the UK?
In August 2022, about 3% of UK wearables users had heard about Oppo in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Oppo in the UK.
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