Garmin brand profile in the UK 2022
When it comes to wearables users, brand awareness of Garmin is at 69% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Garmin in the UK?
In total, 21% of UK wearables users say they like Garmin. However, in actuality, among the 69% of UK respondents who know Garmin, 30% of people like the brand.
What is the usage share of Garmin in the UK?
All in all, 10% of wearables users in the UK use Garmin. That means, of the 69% who know the brand, 14% use them.
How loyal are the users of Garmin?
Around 8% of wearables users in the UK say they are likely to use Garmin again. Set in relation to the 10% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Garmin in the UK?
In August 2022, about 12% of UK wearables users had heard about Garmin in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Garmin in the UK.
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