Withings brand profile in the UK 2022
When it comes to wearables users, brand awareness of Withings is at 25% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Withings in the UK?
In total, 2% of UK wearables users say they like Withings. However, in actuality, among the 25% of UK respondents who know Withings, 8% of people like the brand.
What is the usage share of Withings in the UK?
All in all, 2% of wearables users in the UK use Withings. That means, of the 25% who know the brand, 8% use them.
How loyal are the users of Withings?
Around 1% of wearables users in the UK say they are likely to use Withings again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Withings in the UK?
In August 2022, about 1% of UK wearables users had heard about Withings in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Withings in the UK.
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