Fitpolo brand profile in the UK 2022
When it comes to wearables users, brand awareness of Fitpolo is at 27% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fitpolo in the UK?
In total, 4% of UK wearables users say they like Fitpolo. However, in actuality, among the 27% of UK respondents who know Fitpolo, 15% of people like the brand.
What is the usage share of Fitpolo in the UK?
All in all, 5% of wearables users in the UK use Fitpolo. That means, of the 27% who know the brand, 19% use them.
How loyal are the users of Fitpolo?
Around 3% of wearables users in the UK say they are likely to use Fitpolo again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Fitpolo in the UK?
In August 2022, about 3% of UK wearables users had heard about Fitpolo in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Fitpolo in the UK.
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