realme brand profile in the UK 2022
When it comes to wearables users, brand awareness of realme is at 24% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is realme in the UK?
In total, 3% of UK wearables users say they like realme. However, in actuality, among the 24% of UK respondents who know realme, 12% of people like the brand.
What is the usage share of realme in the UK?
All in all, 2% of wearables users in the UK use realme. That means, of the 24% who know the brand, 8% use them.
How loyal are the users of realme?
Around 1% of wearables users in the UK say they are likely to use realme again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around realme in the UK?
In August 2022, about 2% of UK wearables users had heard about realme in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around realme in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.