ASUS brand profile in Germany 2022
When it comes to wearables users, brand awareness of ASUS is at 75% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ASUS in Germany?
In total, 15% of German wearables users say they like ASUS. However, in actuality, among the 75% of German respondents who know ASUS, 20% of people like the brand.
What is the usage share of ASUS in Germany?
All in all, 9% of wearables users in Germany use ASUS. That means, of the 75% who know the brand, 12% use them.
How loyal are the users of ASUS?
Around 6% of wearables users in Germany say they are likely to use ASUS again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around ASUS in Germany?
In August 2022, about 9% of German wearables users had heard about ASUS in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around ASUS in Germany.
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