Costco brand profile in the United States 2022
How high is the brand awareness of Costco in the United States?
When it comes to grocery store customers, brand awareness of Costco is at 86% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Costco in the United States?
In total, 31% of U.S. grocery store customers say they like Costco. However, in actuality, among the 86% of U.S. respondents who know Costco, 36% of people like the brand.
What is the usage share of Costco in the United States?
All in all, 25% of grocery store customers in the United States use Costco. That means, of the 86% who know the brand, 29% use them.
How loyal are the customers of Costco?
Around 20% of grocery store customers in the United States say they are likely to use Costco again. Set in relation to the 25% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Costco in the United States?
In August 2022, about 20% of U.S. grocery store customers had heard about Costco in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Costco in the United States.
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When it comes to grocery store customers, brand awareness of Costco is at 86% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Costco in the United States?
In total, 31% of U.S. grocery store customers say they like Costco. However, in actuality, among the 86% of U.S. respondents who know Costco, 36% of people like the brand.
What is the usage share of Costco in the United States?
All in all, 25% of grocery store customers in the United States use Costco. That means, of the 86% who know the brand, 29% use them.
How loyal are the customers of Costco?
Around 20% of grocery store customers in the United States say they are likely to use Costco again. Set in relation to the 25% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Costco in the United States?
In August 2022, about 20% of U.S. grocery store customers had heard about Costco in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Costco in the United States.
Want more brand data?
Explore more Statista Brand Profiles. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Statista Brand Profiler has you covered.
