Bumble brand profile in the United States 2022
When it comes to dating service users, brand awareness of Bumble is at 64% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bumble in the United States?
In total, 27% of U.S. dating service users say they like Bumble. However, in actuality, among the 64% of U.S. respondents who know Bumble, 42% of people like the brand.
What is the usage share of Bumble in the United States?
All in all, 25% of dating service users in the United States use Bumble. That means, of the 64% who know the brand, 39% use them.
How loyal are the users of Bumble?
Around 17% of dating service users in the United States say they are likely to use Bumble again. Set in relation to the 25% usage share of the brand, this means that 68% of their users show loyalty to the brand.
What's the buzz around Bumble in the United States?
In August 2022, about 24% of U.S. dating service users had heard about Bumble in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around Bumble in the United States.
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