eHarmony brand profile in the United States 2022
How high is the brand awareness of eHarmony in the United States?
When it comes to dating service users, brand awareness of eHarmony is at 71% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eHarmony in the United States?
In total, 22% of U.S. dating service users say they like eHarmony. However, in actuality, among the 71% of U.S. respondents who know eHarmony, 31% of people like the brand.
What is the usage share of eHarmony in the United States?
All in all, 17% of dating service users in the United States use eHarmony. That means, of the 71% who know the brand, 24% use them.
How loyal are the users of eHarmony?
Around 11% of dating service users in the United States say they are likely to use eHarmony again. Set in relation to the 17% usage share of the brand, this means that 65% of their users show loyalty to the brand.
What's the buzz around eHarmony in the United States?
In August 2022, about 23% of U.S. dating service users had heard about eHarmony in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around eHarmony in the United States.
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When it comes to dating service users, brand awareness of eHarmony is at 71% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eHarmony in the United States?
In total, 22% of U.S. dating service users say they like eHarmony. However, in actuality, among the 71% of U.S. respondents who know eHarmony, 31% of people like the brand.
What is the usage share of eHarmony in the United States?
All in all, 17% of dating service users in the United States use eHarmony. That means, of the 71% who know the brand, 24% use them.
How loyal are the users of eHarmony?
Around 11% of dating service users in the United States say they are likely to use eHarmony again. Set in relation to the 17% usage share of the brand, this means that 65% of their users show loyalty to the brand.
What's the buzz around eHarmony in the United States?
In August 2022, about 23% of U.S. dating service users had heard about eHarmony in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around eHarmony in the United States.
Want more brand data?
Explore more Statista Brand Profiles. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Statista Brand Profiler has you covered.
