Plenty of Fish brand profile in the United States 2022
When it comes to dating service users, brand awareness of Plenty of Fish is at 68% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Plenty of Fish in the United States?
In total, 26% of U.S. dating service users say they like Plenty of Fish. However, in actuality, among the 68% of U.S. respondents who know Plenty of Fish, 38% of people like the brand.
What is the usage share of Plenty of Fish in the United States?
All in all, 22% of dating service users in the United States use Plenty of Fish. That means, of the 68% who know the brand, 32% use them.
How loyal are the users of Plenty of Fish?
Around 16% of dating service users in the United States say they are likely to use Plenty of Fish again. Set in relation to the 22% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Plenty of Fish in the United States?
In August 2022, about 15% of U.S. dating service users had heard about Plenty of Fish in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Plenty of Fish in the United States.
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