Plenty of Fish brand profile in the United States 2023
When it comes to online dating users, brand awareness of Plenty of Fish is at 66 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Plenty of Fish in the U.S.?
In total, 18 percent of U.S. dating service users say they like Plenty of Fish.
What is the usage share of Plenty of Fish in the U.S.?
All in all, 18 percent of dating service users in the U.S. use Plenty of Fish.
How loyal are the users of Plenty of Fish?
Around 13 percent of dating service users in the U.S. say they are likely to use Plenty of Fish again. Set in relation to the 18 percent usage share of the brand, this means that 72 percent of their users show loyalty to the brand.
What's the buzz around Plenty of Fish in the U.S.?
In November 2023, about 12 percent of U.S. dating service users had heard about Plenty of Fish in the media, on social media, or in advertising over the past three months.