Revenue of beauty care e-commerce in selected countries worldwide 2023

Revenue of the e-commerce beauty care market in select countries worldwide in 2023

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Supplementary notes

Data provided by Statista Market Insights are estimates.


The Beauty Care market covers the online sale of natural and synthetic cosmetics (e.g., makeup items for eyes, lips, nails, etc.) and fragrances (e.g., perfumes). Other Beauty Care includes tools and accessories such as brushes and sponges.

The relevance of the eCommerce Beauty Care market lies in its ability to offer consumers a vast selection of products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to reach customers across different geographies and demographics, expanding their customer base and sales potential.

The eCommerce Beauty Care market has experienced significant growth in recent years, driven by factors such as the increasing popularity of online shopping, the rise of direct-to-consumer brands, and the growing awareness of the importance of self-care and wellness.

Examples of successful eCommerce Beauty Care businesses include Ulta Beauty, which offers a wide range of high-end beauty products, and Glossier, which specializes in minimalist makeup and skincare. Additionally, online marketplaces like Amazon and Walmart have expanded their beauty offerings, providing consumers with more options for ordering their favorite beauty products online.


The eCommerce market for Beauty Care consists of three different markets:

  • The Cosmetics market includes makeup items for eyes, lips, nails, etc.
  • The Fragrances market contains any kind of perfumes.
  • The Other Beauty Care market comprises tools and accessories such as brushes and sponges.

Additional Information:

Beauty Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definions can be found on each respective market page.

Key players in the market are companies like Amazon, JD, Tmall, Sephora, Taobao and Ulta.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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