Monthly bounce rate of global online health and beauty shopping 2022-2023

Published by
L. Yltävä,
Nov 23, 2023
Bounce rate is defined as the percentage of online visitors who abandon a website after viewing one page. During the surveyed time period, the global health and beauty e-commerce industry recorded its highest bounce rate in September 2023 at around 51.6 percent. That month, the global health and beauty sector had the highest bounce rate compared to other e-commerce industries. On average, e-commerce websites had a bounce rate of 38.7 percent. Even in its best month by lowest bounce rate, the health and beauty sector still had a bounce rate of 44.1 percent in November 2022.

Bounce rate on health and beauty e-commerce websites worldwide from July 2022 to September 2023

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Release date

November 2023

Region

Worldwide

Survey time period

July 2022 to September 2023

Special properties

customer sessions across 250+ retailer brands

Supplementary notes

The date of release is the date of access.

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