Bounce rate is defined as the percentage of online visitors who abandon a website after viewing one page. During the surveyed time period, the global health and beauty e-commerce industry recorded its highest bounce rate in September 2023 at around 51.6 percent. That month, the global health and beauty sector had the highest bounce rate compared to other e-commerce industries. On average, e-commerce websites had a bounce rate of 38.7 percent. Even in its best month by lowest bounce rate, the health and beauty sector still had a bounce rate of 44.1 percent in November 2022.
Bounce rate on health and beauty e-commerce websites worldwide from July 2022 to September 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Monetate. (November 22, 2023). Bounce rate on health and beauty e-commerce websites worldwide from July 2022 to September 2023 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1424885/online-shopping-bounce-rate-health-beauty/
Monetate. "Bounce rate on health and beauty e-commerce websites worldwide from July 2022 to September 2023." Chart. November 22, 2023. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1424885/online-shopping-bounce-rate-health-beauty/
Monetate. (2023). Bounce rate on health and beauty e-commerce websites worldwide from July 2022 to September 2023. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1424885/online-shopping-bounce-rate-health-beauty/
Monetate. "Bounce Rate on Health and Beauty E-commerce Websites Worldwide from July 2022 to September 2023." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/statistics/1424885/online-shopping-bounce-rate-health-beauty/
Monetate, Bounce rate on health and beauty e-commerce websites worldwide from July 2022 to September 2023 Statista, https://www.statista.com/statistics/1424885/online-shopping-bounce-rate-health-beauty/ (last visited December 04, 2024)
Bounce rate on health and beauty e-commerce websites worldwide from July 2022 to September 2023 [Graph], Monetate, November 22, 2023. [Online]. Available: https://www.statista.com/statistics/1424885/online-shopping-bounce-rate-health-beauty/