Quarterly average online shopper spend on health and beauty worldwide 2021-2023

Published by
L. Yltävä,
Oct 24, 2023
Global online shoppers spent more per visit during the fourth quarter of 2021 than they did over any other quarter on health and beauty products. The average spend per single visit to an online beauty platform amounted to 2.75 U.S. dollars in that quarter. The quarter with the lowest spend per visit was the first quarter of 2023, with an average of 2.34 U.S. dollars per visit.

Average amount spent per-visit by online health and beauty shoppers worldwide from 2nd quarter 2021 to 2nd quarter 2023 (in U.S. dollars)

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Release date

October 2023

Region

Worldwide

Survey time period

Q2 2021 to Q2 2023

Special properties

per-visit average amount spent by shoppers

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.
Date of release is date of access.

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