Most used online purchase channels for beauty products worldwide 2023

Leading online shopping channels to buy beauty products worldwide in 2023

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Release date

June 2023



Survey time period

April 6 to 20, 2023

Number of respondents

31,647 respondents

Special properties

consumers who shop online at least once a month

Method of interview

Online survey

Supplementary notes

In this survey, consumers were inquired about the percentage of their expenditure on beauty products across various channels (totaling 100 percent).

The study was conducted in the following 18 countries: the United Kingdom, United States, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, United Arab Emirates, Netherlands, Germany, South Africa, and Thailand.

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