Top sources to search for beauty products online worldwide 2023

Published by
L. Yltävä,
Feb 26, 2024
In 2023, more than 30 percent of consumers of beauty products worldwide preferred to search for their products on leading marketplaces online. Nearly 20 percent of respondents preferred to browse brand websites, while only around 15 percent used retailer sites as their go-to choice for online beauty product searches.

Leading sources preferred to search for beauty products online worldwide in 2023

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Release date

June 2023

Region

Worldwide

Survey time period

April 6 to 20, 2023

Number of respondents

31,647 respondents

Method of interview

Online survey

Supplementary notes

The survey included 31,647 consumers across 18 international markets; UK, US, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, UAE, Netherlands, Germany, South Africa and Thailand.

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Statistics on " Beauty and personal care e-commerce worldwide "

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Market overview

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Consumer behavior

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