Top personal care online marketplaces by GMV 2022

The global ranking of the leading online marketplaces for personal care was dominated by Chinese sites in 2022. In that year, Tmall generated approximately 1.6 trillion U.S. dollars in gross merchandise value (GMV), followed by JD.com, which generated approximately 45 billion U.S. dollars. Taobao came in third, with around 37 billion U.S. dollars in GMV.

For an extended ranking or rankings in other product categories, please visit ecommerceDB.com.

Leading online marketplaces in the personal care market worldwide in 2022, by gross merchandise value (in billion U.S. dollars)

Characteristic	GMV in billion U.S. dollars
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Supplementary notes

In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns. The top marketplace ranking for the global Personal Care market is based on the top marketplace brands according to GMV in this market in the year 2022.

For more information please visit the methodology page on ecommerceDB.com.

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