Mizuno brand profile in the United States 2024
When it comes to sneakers owners, brand awareness of Mizuno is at 27% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mizuno in the United States?
In total, 4% of U.S. sneakers owners say they like Mizuno. However, in actuality, among the 27% of U.S. respondents who know Mizuno, 15% of people like the brand.
What is the usage share of Mizuno in the United States?
All in all, 2% of sneakers owners in the United States own Mizuno. That means, of the 27% who know the brand, 7% own them.
How loyal are the owners of Mizuno?
Around 1% of sneakers owners in the United States say they are likely to purchase Mizuno again. Set in relation to the 2% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Mizuno in the United States?
In March 2024, about 2% of U.S. sneakers owners had heard about Mizuno in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Mizuno in the United States.