Balenciaga brand profile in Germany 2022
When it comes to luxury fashion users, brand awareness of Balenciaga is at 51% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Balenciaga in Germany?
In total, 20% of German luxury fashion users say they like Balenciaga. However, in actuality, among the 51% of German respondents who know Balenciaga, 39% of people like the brand.
What is the usage share of Balenciaga in Germany?
All in all, 12% of luxury fashion users in Germany use Balenciaga. That means, of the 51% who know the brand, 24% use them.
How loyal are the owners of Balenciaga?
Around 7% of luxury fashion users in Germany say they are likely to use Balenciaga again. Set in relation to the 12% usage share of the brand, this means that 58% of their owners show loyalty to the brand.
What's the buzz around Balenciaga in Germany?
In September 2022, about 16% of German luxury fashion users had heard about Balenciaga in the media, on social media, or in advertising over the past three months. Of the 51% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Balenciaga in Germany.
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