THE NORTH FACE brand profile in Germany 2022
When it comes to outdoor fashion users, brand awareness of THE NORTH FACE is at 80% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is THE NORTH FACE in Germany?
In total, 49% of German outdoor fashion users say they like THE NORTH FACE. However, in actuality, among the 80% of German respondents who know THE NORTH FACE, 61% of people like the brand.
What is the usage share of THE NORTH FACE in Germany?
All in all, 38% of outdoor fashion users in Germany use THE NORTH FACE. That means, of the 80% who know the brand, 48% use them.
How loyal are the owners of THE NORTH FACE?
Around 33% of outdoor fashion users in Germany say they are likely to use THE NORTH FACE again. Set in relation to the 38% usage share of the brand, this means that 87% of their owners show loyalty to the brand.
What's the buzz around THE NORTH FACE in Germany?
In September 2022, about 27% of German outdoor fashion users had heard about THE NORTH FACE in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 34%, meaning at the time of the survey there's some buzz around THE NORTH FACE in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.